Anthony Chevalier

About Me

Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale.
20+ years of experience, including 15 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M-500M+), 10 industries, 3 regions.

Experiences

Advisory and venture platform at the intersection of governance, product strategy and technology. Working with organisations of all sizes, from startups to large enterprises, to design, build and scale governance, product and operating model capabilities.

Three pillars:
Advisory: CPO · CTrO · CXO & executive guidance, governance design and transformation programs
Ventures: Co-building, launching and investing in new products and companies
Systems: Designing and deploying data, AI and agentic systems that create scalable, recurring value

As Co-founder, scope covers governance, operating model design, product strategy and multi-country execution. Decision architecture, cultural transformation, CEO advisory. 10 industries, 3 regions, 15 years at executive level. From strategic framing to hands-on delivery.

Active ventures under Architekt:
On-Care (Founder - CPO): Ambulatory medical SaaS, 22 specialties, 9 APAC markets. 90+ primary research documents (per-country regulation, patient pathways, clinical workflows across 9 markets). 22 complete Service Blueprints, cross-cutting research deliverables.

AI as an industrial production chain with constraints, quality gates, and automation scripts. The work is not getting AI to produce; it is building the constraints that prevent drift, and mechanizing those constraints so they hold across 22 specialties x 9 markets without constant supervision. Every drift becomes an automated check, every check becomes a script, every script enters the pipeline. The system hardens with each cycle.

Phoeniks (Founder - CPO): Agritech.

Independent advisory practice delivering governance, operating model design and product strategy across APAC, Europe and the Americas. Built on seven years of prior independent consulting (Bright, 2017-2024) and an executive track beginning in 2002.

Track record spans Adobe, Chanel, PSA/Stellantis, Louvre Abu Dhabi, Worldline and Ifremer (via Bright), plus executive mandates at EY, Opella/Sanofi, Kantar XTEL and in financial governance.

From creation to scaling: structure decision rights, realign delivery across markets, enable transformation programs, co-design business models from scratch.

Results:
+46% e-commerce revenue in 11 months, +13% average basket value, -10% cart abandonment, -20% rage clicks
Camaieu women's brand launched in 6 months on existing men's platform architecture
EUR 400K saved on a single design system RFP
40% faster production cycles through design insourcing, 10+ pharma brands internalized, Design System deployed across EMEA, APAC and Americas
EUR 2M+ documented overall savings across engagements

Led the repositioning of product design as a governance and operating model function across a 10+ brand global ecosystem (Allegra, Doliprane, Enterogermina, Icy Hot).

Co-shaped the 2026 design strategy and decision architecture for a scalable multi-brand platform spanning EMEA, APAC and North America.

Defined and implemented the delivery operating model: agile cadences, ticketing architecture, Jira and Confluence setup, aligning design, content and tech teams under a shared delivery rhythm.

Led and structured a team of 4 Product Designers; installed governance frameworks for research, design system adoption, content workflows and delivery consistency.

Internalized production (previously agency-run) to increase cross-brand coherence and accelerate delivery by 40%.

Enabled phased roll-out of Design System v2 through operating model harmonisation, regulatory alignment and coordination with legacy tech teams.

Omnichannel operating model transformation, aligning product, content, and delivery teams across two brands.

Contributing to +46% e-commerce revenue across the 11-month mandate.

Delivered the Camaieu e-commerce launch in 6 months by replicating and adapting the Celio platform architecture, ensuring cross-brand coherence and operational reuse.

Improved e-commerce performance (+13% ABV, -10% cart abandonment, -20% rage clicks) by driving journey coherence and decision clarity across teams.

Resolved the #1 customer pain point in 2 months through service blueprinting and cross-team orchestration, informed by CX and UXR data.

Designed and implemented an AA-compliant Design System, creating scalable standards and delivery consistency, saving EUR 400K vs. agency outsourcing.

Restructured delivery infrastructure: implemented new Confluence and Jira environments, defined ticketing logic and cross-team workflows, establishing the operating backbone for design, product and tech coordination.

Led a team of 12 and elevated practice maturity across content, accessibility and delivery through cadences, standards and cross-functional alignment.

Brought in to audit operating practices and strengthen cross-team delivery alignment within a global banking context.
- Mapped processes, tools and workflows across teams to identify bottlenecks and alignment gaps in the operating model
- Delivered actionable recommendations to strengthen coordination, cross-team visibility and practice consistency
- Facilitated training and workshops on Product Management, Design Management and agile methods
- Supported team alignment through service blueprinting and process re-architecture, improving coherence across product, design and tech

Led product structuring, operating model alignment and platform architecture for an AI-driven B2B SaaS platform serving Fortune 500 CPG clients (Nestle, Danone, Beiersdorf), within a multi-country agile transformation.

Framing product vision, shaping the multi-country roadmap and structuring decision flows across 5 countries.

Mapped the full product architecture end-to-end via storymapping with Product Management, structuring the platform for AI integration and API connectivity.

Co-led product architecture restructuring and facilitated service blueprint workshops to align stakeholders on system intent and delivery flow. Embedded change management within agile teams to strengthen delivery velocity and cross-functional operating rhythm.

Overhauled QA processes with senior testers: redefined validation workflows, integrated personas and user flows into shared quality standards, and aligned QA cadence with delivery cycles.

Led international ethnographic and secondary research (North America, Europe) to inform platform architecture, prioritisation and product direction.

Designed and implemented a scalable Design System under accessibility constraints, enabling multi-country delivery coherence (FR, IT, PT, RO, ES).

Product transformation and operating model alignment across 10+ SaaS and legacy B2B products, including recovery of a stalled SaaS initiative.

Contributed to defining the value proposition and MVP: identified a critical gap in the SaaS initiative's economic foundations (EUR 1+M/year, stalled for over a year without business model); facilitated business model reframing that clarified a EUR 2M economic base and restored strategic direction.

Audited tools, practices and flows, then drove org-wide operating model change through service blueprinting and cross-team workshops.

Structured the annual agile planning across product, design and engineering, defining delivery cadences, sprint logic and cross-functional sequencing.

Defined and deployed cross-product roadmaps, aligning desktop and web product lines under shared strategic priorities.

Built and coached a cross-functional team of 8 (design + PO), installing cadence, standards and agile adoption.

Designed a comprehensive Design System grounded in Atomic Design and accessibility, enabling consistency across 10+ product lines.

Led operational transformation and delivery structuring for Orange's conversational AI platform (IBM Watson), anchoring the work in operating model alignment, team scaling and cross-team orchestration.

Defined and implemented the roadmap for conversational AI, structuring content logic and delivery integration across teams.

Audited practices and led change management through cross-team workshops and process redesign.

Conducted an organizational study during the team scale-up (20 to 30), producing structural recommendations on roles, workflows and team configuration.

Co-designed a conversational training program (including storymapping integrated into Jira and Confluence), contributing to 149 user paths including 79 dialog flows.

Supported linguistic, journey logic, and component integration via Orange's internal Design System.

Reinforced Ops practices, delivery cadence and alignment mechanisms across product, tech and content teams.

Independent consultancy delivering product transformation, service architecture and organisational alignment across finance, automotive, culture and public sectors.
- Core scope: strategy and transformation across B2B and B2C platforms, product restructuring, service blueprinting, multi-stakeholder delivery, training and coaching, advisory on legacy systems and delivery acceleration.
- Clients included VERMEG, Stellantis/PSA, Louvre Abu Dhabi, Chanel, Worldline, Ifremer, Adobe, ESSEC.
- Side venture: La Porte a Cote (2019–2024). From Fab Lab prototype to a viable line of custom wooden doors for Ikea furniture. Research, value proposition and business model defined and structured. Operated successfully for 5 years.

Led digital transformation and platform restructuring for complex B2B/B2B2C financial software, operating within a non-agile, top-down organisation.
- Conducted end-to-end audit and redesign of core trading platform interfaces, improving functional clarity and supporting a more coherent operating posture.
- Identified structural inconsistencies across flows and aligned teams through service blueprinting and research-led workshops.
- Contributed to the transformation of a retirement management tool, supporting a shift toward evidence-based practices within a compliance-heavy environment.
- Enabled regulatory compliance alignment by connecting outputs with internal control and audit expectations.

Led the product and service transformation of PSA’s used-car platform (Spoticar), targeting a segment 2.3x larger than new vehicle sales.
- Led the first full end-to-end product cycle ever implemented at PSA (documentary research, qualitative & quantitative analysis, ethnographic insights, personas, data review, SEO signals, co-design, production and user testing).
- Facilitated co-design workshops with stakeholders to align product vision, priorities and decision flows across departments.
- Conducted an in-depth audit of customer flows and pain points, transforming insights into actionable product improvements, and contributed to deployment of the redesigned solution.

Strategic framing and experience architecture for the museum’s mobile application, delivered through a high-impact facilitated sprint with 20 participants.
- Structured a three-phase visitor journey (pre-visit, in-museum, post-visit) integrating personalization, cultural sensitivity and content discovery.
- Achieved alignment on user needs, service intent and content prioritisation across cultural, editorial and technical teams.
- Produced experience maps and interface prototypes that served as foundations for the application revamp, deployed the following year.

Led governance, service strategy and operating model alignment across the Financial Services Office portfolio (banking, insurance, risk, compliance). 5-7 concurrent programs per year, 30+ strategic engagements, up to 50 consultants.

Managed and coached a multidisciplinary team of up to 50 consultants; contributed to EY's European taskforce (CH, FR, GER, IT, UK) to harmonise practices and cross-country delivery standards.

Architected the service framework for a live cybersecurity penetration test on EUR 40M+ insurance infrastructure, mapping human risk vectors and reframing security incidents as systemic failures.

Structured the EU census coordination framework for Afghanistan (EUR 50M+ program): experience maps from Kabul to village level, data flow protocols for limited IT infrastructure, multi-level stakeholder coordination.

Service architecture for a global bank employee mobility transformation (EUR 100M+ annual program, dozens of countries): international service packages, multi-jurisdictional compliance, strategic HR positioning.

Intervened on regulatory transformation programs (BCBS 239) and adjacent initiatives, providing framing, product structuring and cross-function alignment.

Built and deployed a 7-country knowledge management platform (France project lead); structured taxonomy, content governance and contributor workflows, delivering ~30% gain in search and precedent reuse time.

On strategic engagements, shifted teams from expert-driven to client-centred delivery postures.

Led training on strategic framing and strategic writing for Managers in France and the UK; developed strategic storytelling for high-stakes RFPs.

Supported ESSEC's digital transition of academic materials toward interactive publication standards. Produced technical specifications for interactive eBooks. Advised the in-house studio on the transition from QuarkXPress to Adobe workflows. Trained student cohorts to operate the new workflows.

Strategic reporting, communication and process structuring for a EUR 10B hedge fund under AMF regulation (Ownership: Matmut >50%, Lombard Odier, Francaise des Placements). Pioneer of the first ARIA framework enabling onshore hedge funds for French retail investors.

Led the design of an integrated fund-of-funds reporting solution, combining internal and client-facing insights; audited processes and mapped fund lifecycle to structure clear communication flows.

Created and managed high-fidelity visual and marketing materials under strict data integrity and compliance rules.

Acted as primary design counterpart to executive leadership (CEO, CFO, COO), contributing to high-level deliverables including Fitch and Moody's rating presentations and board-level documentation.

Served as secretary of the employee representative committee (CE), liaising with the supervisory board and institutional partners (Francaise des Placements, Matmut, Lombard Odier).

Crisis management: Served as employee representative during the collapse triggered by the Lehman Brothers failure (AMF freeze, massive valuation loss). Led negotiations through the company's liquidation and acquisition by Matmut, in an environment without unions. Contributed to the coordination of the economic redundancy plan affecting half of the workforce, including own position.

Certifications

PM Lead

2023

UX Designer & UX Manager - Certification ID 1039360

2021

Writing for Design: Putting words to work

2012

Design Sprint Master/Facilitator Certificate

2018

Skills

Decision rights architecture

Expert
Operating model design

Expert
Governance frameworks

Expert
Business model design

Expert
Product vision & strategy

Expert
Multi-country roadmaps

Expert
Platform ecosystems

Advanced
Multi-brand orchestration

Expert
Regulatory navigation

Advanced
Cross-functional alignment

Expert
Business model design

Expert
Product vision & strategy

Expert
Multi-country roadmaps

Expert
Delivery performance

Expert
Cultural transformation

Advanced

Research-to-decision translation

Advanced
Operating rhythm design

Advanced
Cross-team delivery alignment

Advanced
Standards and scalability frameworks

Advanced
Accessibility-driven platform architecture

Advanced

Languages

French

Expert

Native
English

Expert

Fluent

Interests

English boxing, cycling, running.

Auditor at the École du Louvre: Introduction to the History of Art; History of Western Civilisations.

Drawing, photography, datavisualisation, typography.

Art and history, neuroscience, sociology, communication and communication techniques, geopolitics, classic literature, detective novels, philosophy and philosophical essays, science (medicine, astrophysics, quantum physics), science fiction.

Crossing the Alps - GR5, 21 days. Ruan and Dents Blanches - 8 days, trekking between 2500 and 3200 meters. Dolomites - 15 days between France, Austria and Italy. Indonesia - 3 weeks trekking to discover the volcanoes. Nepal, Tamang Valley - 11 days.

Chemins d’Avenir | Career mentoring.

Votre navigateur est obsolète !

CPO · CTrO · CXO | Governance · Transformation · Operating Models · AI | Advisory · Interim · Fractional | APAC · EU · Americas

Co-founder | CPO · CTrO · CXO | Governance, Transformation, Operating Models & AI

Founder | CPO · CTrO · CXO | Governance, Operating Model Design & Product Strategy

Head of Digital Product | Governance, Operating Model & Multi-Brand Delivery

Head of Digital Products & Omnichannel Experience

Expert | Audit, Operating Rhythm & Cross-Team Alignment

Head of Product Transformation | Operating Model Alignment

Head of Product Transformation | Operating Model Alignment

Lead Consultant | Conversational AI | Operations

Founder | Governance, Operating Model Design & Product Strategy

Lead Consultant | B2B Platform Transformation & Operating Model Alignment

Lead Consultant | Product Transformation & Cross-Brand Alignment

Lead Consultant | Experience Architecture & Strategic Framing

Strategy & Governance Lead

Design & Digital Strategy Advisor

Designer | Reporting, Communication & Process Structuring

PM Lead

UX Designer & UX Manager - Certification ID 1039360

Writing for Design: Putting words to work

Design Sprint Master/Facilitator Certificate

Strategic capabilities

Execution levers

Sports

Culture

Arts

Literature

Trekking and Hiking

Volunteering