Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Product transformation and operating model alignment across 10+ SaaS and legacy B2B products, including recovery of a stalled SaaS initiative.
Took ownership of product framing for a new SaaS solution with a EUR 1+M/year development budget, revealing critical business gaps through stakeholder workshops.
Initiated and facilitated business model canvas sessions to formalise the product’s economic foundation; previously undefined despite major investment. Clarified a EUR 2M economic base and restored strategic direction.
Defined and deployed a cross-product roadmap, balancing improvement of legacy products (key to company profitability) and the delivery path for the new SaaS platform.
Organised and ran storymapping, value proposition and journey mapping workshops across product teams.
Conducted facilitated sprints, ethnographic and secondary research to guide transformation efforts and team alignment.
Directed a cross-functional team of 8; embedded delivery rituals into agile cadences to improve coherence.
Worked closely with PMs and Scrum teams to structure delivery, lead storymapping practices, train teams in agile workflows, and frame sprint cycles.
Built a comprehensive standardised component framework grounded in modular architecture and accessibility, enabling consistency across 10+ product lines.
Led company-wide acculturation initiatives (facilitated sprints, business framing, coaching) to support org-wide alignment and shared delivery posture.