Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Omnichannel operating model transformation, aligning product, content, and delivery teams across two brands.
Contributing to +46% e-commerce revenue across the 11-month mandate; +1% web revenue within the first 3 months through improved interfaces and user flows.
Delivered the Camaieu e-commerce launch in 6 months by replicating and adapting the Celio platform architecture, ensuring cross-brand coherence and operational reuse.
Improved e-commerce performance (+13% ABV, -10% cart abandonment, -20% rage clicks) by driving journey coherence and decision clarity across teams.
Resolved the #1 customer pain point in 2 months through service blueprinting and cross-team orchestration, informed by customer experience data.
Built and implemented an accessibility-compliant standardised component framework, creating scalable standards and delivery consistency, saving EUR 400K on RFP and production time vs. agency outsourcing.
Restructured delivery infrastructure: implemented new Confluence and Jira environments, defined ticketing logic and cross-team workflows, establishing the operating backbone for product and tech coordination.
Led a team of 12 and elevated practice maturity across content, accessibility and delivery through cadences, standards and cross-functional alignment.