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Anthony Chevalier

Chief Product Officer · Chief Experience Officer

Governance
Transformation
Operating Model Design
Product Strategy & Delivery
Cross-Market Orchestration
Anthony Chevalier
49 years old
Professional Status
Unemployed
Available
About Me
Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale.
20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.

Head of Digital Products & Omnichannel Experience

Celio
December 2023 to October 2024
  • Omnichannel operating model transformation, aligning product, content, and delivery teams across two brands.
    • Contributing to +46% e-commerce revenue across the 11-month mandate; +1% web revenue within the first 3 months through improved interfaces and user flows.
    • Delivered the Camaieu e-commerce launch in 6 months by replicating and adapting the Celio platform architecture, ensuring cross-brand coherence and operational reuse.
    • Improved e-commerce performance (+13% ABV, -10% cart abandonment, -20% rage clicks) by driving journey coherence and decision clarity across teams.
    • Resolved the #1 customer pain point in 2 months through service blueprinting and cross-team orchestration, informed by customer experience data.
    • Built and implemented an accessibility-compliant standardised component framework, creating scalable standards and delivery consistency, saving EUR 400K on RFP and production time vs. agency outsourcing.
    • Restructured delivery infrastructure: implemented new Confluence and Jira environments, defined ticketing logic and cross-team workflows, establishing the operating backbone for product and tech coordination.
    • Led a team of 12 and elevated practice maturity across content, accessibility and delivery through cadences, standards and cross-functional alignment.