I work with CEOs, boards, investors and leadership teams when product, transformation or operating-model execution needs to be clarified, accelerated or reset across markets. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 30+ strategic programs (€15M–500M+) EY, Opella, Kantar, Stellantis.
20+ years of experience, including 15 in senior and advisory executive roles, worldwide. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. Crisis management: 7 years in a €10B hedge fund, through the Lehman collapse (ADI).
I sit between executive arbitration, operating model design, and multi-country execution. AI treated as architecture, not tooling. Integrated into the practice itself, extending executive judgment where speed and scale matter.
Omnichannel operating model transformation, aligning product, content, and delivery teams across two brands.
Contributing to +46% e-commerce revenue across the 11-month mandate.
Delivered the Camaieu e-commerce launch in 6 months by replicating and adapting the Celio platform architecture, ensuring cross-brand coherence and operational reuse.
Improved e-commerce performance (+13% ABV, -10% cart abandonment, -20% rage clicks) by driving journey coherence and decision clarity across teams.
Resolved the #1 customer pain point in 2 months through service blueprinting and cross-team orchestration, informed by CX and UXR data.
Designed and implemented an AA-compliant Design System, creating scalable standards and delivery consistency, saving EUR 400K vs. agency outsourcing.
Restructured delivery infrastructure: implemented new Confluence and Jira environments, defined ticketing logic and cross-team workflows, establishing the operating backbone for design, product and tech coordination.
Led a team of 12 and elevated practice maturity across content, accessibility and delivery through cadences, standards and cross-functional alignment.