Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Led product structuring, operating model alignment and platform architecture for an AI-driven B2B SaaS platform serving Fortune 500 CPG clients (Nestle, Danone, Beiersdorf), within a multi-country agile transformation.
Framing product vision, shaping the multi-country roadmap and structuring decision flows across 5 countries.
Mapped the full product architecture end-to-end via storymapping with Product Management, structuring the platform for AI integration and API connectivity.
Co-led product architecture restructuring and facilitated service blueprint workshops to align stakeholders on system intent and delivery flow.
Embedded change management and delivery operations within agile teams to strengthen velocity and cross-functional operating rhythm.
Overhauled QA processes with senior testers: redefined validation workflows, integrated personas and user flows into shared quality standards, and aligned QA cadence with delivery cycles.
Led international ethnographic and secondary research (North America, Europe) to inform platform architecture, prioritisation and product direction.
Built and implemented a scalable standardised component framework under accessibility constraints, enabling multi-country delivery coherence (FR, IT, PT, RO, ES).