Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Repositioned the product function as a governance and operating model lever across a 10+ brand global ecosystem.
Co-shaped the 2026 product strategy and decision architecture for a scalable multi-brand platform spanning EMEA, APAC and North America.
Partnered with senior business stakeholders and internal product leadership to co-define ecosystem strategy and align execution across brand verticals (EMEA, APAC, North America).
Defined and implemented the delivery operating model: agile cadences, ticketing architecture, Jira and Confluence setup, aligning content and tech teams under a shared delivery rhythm.
Led and structured a team of 4; installed governance frameworks for research, standards adoption, content workflows and delivery consistency.
Internalized production (previously agency-run) to increase cross-brand coherence and accelerate delivery by 40%.
Fostered seamless collaboration between the internal content agency and IT department, enabling the successful phased implementation of a standardised component framework in a complex regulatory and technical context.