I work with CEOs, boards, investors and leadership teams when product, transformation or operating-model execution needs to be clarified, accelerated or reset across markets. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 30+ strategic programs (€15M–500M+) EY, Opella, Kantar, Stellantis.
20+ years of experience, including 15 in senior and advisory executive roles, worldwide. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. Crisis management: 7 years in a €10B hedge fund, through the Lehman collapse (ADI).
I sit between executive arbitration, operating model design, and multi-country execution. AI treated as architecture, not tooling. Integrated into the practice itself, extending executive judgment where speed and scale matter.
Led the repositioning of product design as a governance and operating model function across a 10+ brand global ecosystem (Allegra, Doliprane, Enterogermina, Icy Hot).
Co-shaped the 2026 design strategy and decision architecture for a scalable multi-brand platform spanning EMEA, APAC and North America.
Defined and implemented the delivery operating model: agile cadences, ticketing architecture, Jira and Confluence setup, aligning design, content and tech teams under a shared delivery rhythm.
Led and structured a team of 4 Product Designers; installed governance frameworks for research, design system adoption, content workflows and delivery consistency.
Internalized production (previously agency-run) to increase cross-brand coherence and accelerate delivery by 40%.
Enabled phased roll-out of Design System v2 through operating model harmonisation, regulatory alignment and coordination with legacy tech teams.