Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Practice delivering governance, operating model design and product strategy across APAC, Europe and the Americas. Built on seven years of prior independent consulting (Bright, 2017–2024) and an executive track beginning in 2002.
AI native: my approach is to treat AI as a multi-layered architecture. Engineered and maintained as part of the practice itself. Refined through intensive daily practice, it extends executive judgment at the speed and scale complex decisions now require, across strategic, product, and organizational domains. Sharper, faster, more consistent outcomes, aligned with where the market is heading, not where it was.
Whatever the stage of the company, from creation to scaling: structure decision rights, realign delivery across markets, enable transformation programs, co-design business models from scratch.
Regional expansion across APAC: governance, product strategy and scalability. Active across innovation ecosystems in Thailand, China, Singapore, Malaysia, Indonesia, and Japan.
Participating in major regional events such as Techsauce (Bangkok) and HICOOL (Beijing), and part of Deloitte’s Access to Tokyo program.
Member of institutional networks: Member of FACE: Founders & Creative Entrepreneurs. Portfolio Career in ASIA. Franco Thai Chamber of Commerce. Belgium Luxembourg Chamber of Commerce.