Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Led the product and service transformation of PSA’s used-car platform (Spoticar), targeting a segment 2.3x larger than new vehicle sales.
Led the first full end-to-end product cycle ever implemented at PSA (documentary research, qualitative & quantitative analysis, ethnographic insights, personas, data review, SEO signals, co-design, production and user testing).
Facilitated co-design workshops with stakeholders to align product vision, priorities and decision flows across departments.
Conducted an in-depth audit of customer flows and pain points, transforming insights into actionable product improvements, and contributed to deployment of the redesigned solution.