I work with CEOs, boards, investors and leadership teams when product, transformation or operating-model execution needs to be clarified, accelerated or reset across markets. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 30+ strategic programs (€15M–500M+) EY, Opella, Kantar, Stellantis.
20+ years of experience, including 15 in senior and advisory executive roles, worldwide. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. Crisis management: 7 years in a €10B hedge fund, through the Lehman collapse (ADI).
I sit between executive arbitration, operating model design, and multi-country execution. AI treated as architecture, not tooling. Integrated into the practice itself, extending executive judgment where speed and scale matter.
Led the product and service transformation of PSA’s used-car platform (Spoticar), targeting a segment 2.3x larger than new vehicle sales.
Led the first full end-to-end product cycle ever implemented at PSA (documentary research, qualitative & quantitative analysis, ethnographic insights, personas, data review, SEO signals, co-design, production and user testing).
Facilitated co-design workshops with stakeholders to align product vision, priorities and decision flows across departments.
Conducted an in-depth audit of customer flows and pain points, transforming insights into actionable product improvements, and contributed to deployment of the redesigned solution.