Operating across governance, product and experience within complex, multi-country organisations. Strategy and delivery are combined to shape decision, operating and business models so execution holds at scale. 20+ years of experience, including 14 in senior executive roles, across APAC, Europe and North America. Hands-on where execution requires it, with full executive arbitration when trade-offs must be made. 30+ strategic programs (€15M–500M+), 8 industries, 3 regions.
Strategic framing and experience architecture for the museum’s mobile application, delivered through a high-impact facilitated sprint with 20 participants.
Structured a three-phase visitor journey (pre-visit, in-museum, post-visit) integrating personalization, cultural sensitivity and content discovery.
Achieved alignment on user needs, service intent and content prioritisation across cultural, editorial and technical teams.
Produced experience maps and interface prototypes that served as foundations for the application revamp, deployed the following year.